We are so excited to announce that our very own Karen Elgersma is the new owner and publisher of the award-winning magazine, Edible Vancouver Island. Read the press release and discover the incredible journey Karen, KEM and Edible are about to embark on.
If you have followed Karen’s career you know she has an unmatched level of knowledge, expertise and relationships earned from her twenty-five years in media. She specializes in story-driven media, video production and digital media and has a passion for regional food, farms, producers and all things culinary. As a lifestyles specialist, Karen has been telling the stories of farmers, chefs, food artisans, vintners, makers and cooks through a variety of media (including television, video, print media, podcasts and radio) throughout her career.
Edible Vancouver Island was founded in 2018 in Courtenay, B.C., by Dawn Postnikoff and Danika McDowell. Through captivating images and inspiring stories, this regional magazine connects readers with local food and the people who produce it.
“As we continue to grow the business, having someone with Karen’s expertise, network and energy in the Southern Vancouver Island and Greater Victoria region is a real coup,” says Dawn “Karen’s passion for storytelling, combined with her love of the culinary world will be a huge asset for fans of Edible.”
“Dawn and I are really excited about Karen’s knowledge of video – adding video to our digital offerings will be great for both our online viewers and our advertising community,” says McDowell.
Throughout her career, Karen has built a reputation as a master storyteller. She had a long, successful career in television as the host of go! Island, a daily magazine show that told the stories of the people, places and events of Vancouver Island. As a recent graduate of Royal Roads University, Karen’s thesis on the power of local storytelling was produced as an award-winning documentary and further inspired her career as a writer, producer and storyteller. Karen is always looking for ways to tell local stories that will impact the community in positive and thoughtful ways. She inspires her team to think outside the box, take risks and find innovative and creative ways to engage viewers through digital storytelling.
“I have found a wonderful team of creative foodies to collaborate within both Edible Vancouver Island and the Edible Communities family,” says Karen. “I look forward to working with this incredible team to continue to build the magazine in years to come.”
Edible Vancouver Island currently works with over 150 businesses and organizations across the Island, the Gulf Islands and surrounding areas, and plan to add more digital offerings (such as video content) as they continue to grow. KEM will be in collaboration with Edible, creating story-driven content for online readers helping tell the story of our locals through the power of video. We can’t wait to tell your story.
Joining founders Dawn Postnikoff and Danika McDowell, the talented trio are excited to make their mark by growing the magazine that continues to make an impact on Vancouver Island and the Gulf Islands.