About
KEM
Meet the team behind Karen Elgersma Media!
Karen Elgersma
I love stories. I always have. My grandmother was a great storyteller and would entertain me for hours telling me tales of her childhood. I loved reading and being read to. I also loved telling stories, especially if I had an audience, the bigger the better. Even as a little girl, I loved to “interview” people -- I would pretend I had my own show, and I would use my hairbrush as a microphone and badger friends, relatives and strangers, to participate in my make-believe TV show.
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I went on to study storytelling at UBC, graduating with an honour’s degree in Creative Writing and Journalism. I then pursued a career in journalism, telling people’s stories through radio, magazines and television. I was a multi-award-winning TV journalist, who spent over 20 years in front of the camera, telling the stories of the people, places, events and ideas of Vancouver Island. In 2014 I went back to school to study the art of storytelling in the digital age and graduated with Distinction with a Master’s degree in communications from Royal Roads University. My thesis was an award-winning documentary on the power of storytelling.
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After completing my Masters, I worked with travel writers telling the stories of Victoria and Vancouver Island as the Manager of Media Relations at Destination Greater Victoria. And I supported Cowichan in telling their stories to the world as the Executive Director of Tourism Cowichan.
Today, I am the founder of Karen Elgersma Media, and my passion is discovering your story and creating digital content that will tap into your audience’s emotion and make them feel something remarkable toward your brand.
The Team
The Team
Shane Yakelashek is an accomplished videographer with 15 years of experience in the television industry. He earned a Bachelor of Arts and a Master's Certificate in Project Management, which has equipped him with the skills and knowledge to excel in his field. Throughout his career, Shane has worked on a variety of projects, including documentaries, music videos, commercials, broadcast graphics, promotions and corporate videos. His work has been featured on major television networks and streaming platforms.Shane is known for his technical expertise and strong interpersonal skills, enabling him to collaborate effectively with clients and production teams. He is dedicated to ensuring that each project he works on is executed to the highest standards, from pre-production planning to final delivery, and proves to be an enjoyable experience for all involved.
Shane Yakelashek
Videographer
Rae-Anne Guenther is a freelance videographer and photographer born and raised on Vancouver Island. As a child she was constantly interviewing people with her father’s camcorder, even holding the pizza guy hostage until he answered her questions. Storytelling has always been an essential part of her life. When Rae-Anne doesn’t have a camera in hand, she is playing with her two sons on their off-grid farm in Nanaimo. She is grateful to be part of such a passionate, driven team.
Freelance writer and editor Danielle Steiner has a BA in psychology and anthropology and an editing certificate, giving her unique insight into sharing engaging, meaningful stories of the people and communities she interacts with. She has been published in various reputable print and online publications and is the editor of two Edible magazines. When she isn't furiously typing up a storm on her laptop, she can be found with her hubby travelling, hiking, camping, paddleboarding, running, or doing anything else that involves the great outdoors.
Rae-Anne Guenther
Videographer & Photographer
Danielle Steiner
Writer
Jenny’s passion for food started when she was a little girl. She was born and raised in Victoria into a food-loving family, and her father was one of Victoria’s first dim sum chefs. Growing up, she was always surrounded by talk of good food and cooking. Working with KEM and Edible Vancouver Island has been a dream come true for Jenny, because she is able to combine her passion for marketing by helping share stories of local entrepreneurs and small business owners. When Jenny isn’t working, you can find her dining around town, sipping on London Fogs and snapping pictures of food to share on her personal social media account.
Jenny Leung
Social Media Manager
Reggie is a rescue pup from the Humane Society who is passionate about people, walks and treats. Whether he is greeting a new client, sleeping on his KEM dog pillow, or trying to get one of the team members to pet him, he is committed to keeping joy and puppy love at the centre of KEM HQ.